Revenue Operations Leader · Digital Solutions Builder
Senior Revenue Operations leader and digital solutions builder with 5+ years driving go-to-market performance — and a growing consulting practice helping small businesses operate smarter.
Servicios disponibles en español
Experience
From early-career foundations to leading Revenue Operations at scale in B2B SaaS.
2025 — Present
Exiger
Operationalized executive operating cadence for 40+ global reps. Redesigned territories with hierarchical rollups. Implemented Clari forecasting and MEDDPIC methodology, increasing forecast accuracy by 18%. Reduced deal approval cycles to same-day processing.
Apr 2024 — Dec 2024
Exiger
Managed 90–100 deals quarterly (ARR $75K–$750K) across Government and Commercial teams in AMER, EMEA, and ROW. Rebuilt commissions reporting and created standardized GTM SOPs. Accelerated monthly commissions processing by ~50%.
2024 — Present
Freelance
Supporting GTM strategy development, ICP refinement, territory planning, lead-scoring frameworks, and workflow integration across departments for multiple clients.
2023 — 2024
eSUB Construction Software
Managed deal-desk operations processing ~30 deals quarterly. Built CSM dashboards for $1.9M ARR renewal accounts. Improved data quality by ~15% QoQ.
2023
Restaurant365
Processed ~60 deals monthly across SMB and mid-market segments. Reduced rep errors by ~20% through training. Rebuilt reports and dashboards.
2022 — 2023
Honorlock
Built weekly GTM health scorecard. Supported territory redesign for 20-rep EdTech cohort. Reduced priority deal surfacing time by ~50%.
2021 — 2022
Chatmeter
2011 — 2020
Services
Custom websites built from scratch — responsive, bilingual, SEO-optimized, and deployed fast. From single-page business sites to booking systems and automation pipelines. I design, code, and launch.
View Projects →Market intelligence dashboards, pricing benchmarks, and competitive analysis for short-term rental operators and real estate investors. Data-driven tools built to help you make smarter investment decisions.
Learn More →Process design, bilingual staff training guides, operational documentation, music/tech system setup, and marketing materials for family-run and growing businesses. I help you professionalize operations without losing what makes your business special.
Get in Touch →Certifications
Tools, frameworks, and methodologies that drive revenue performance.
RevOps in Practice
Frameworks and models I built using fictitious data to showcase how I approach common RevOps challenges.
Account segmentation, assignment rules, coverage models, and hierarchy rollups for a multi-segment sales org.
View Sample →Structured framework for forecast reviews with stage exit criteria, deal inspection checklists, red flags, and MEDDPICC qualification checkpoints.
View Sample →Weekly GTM scorecard tracking pipeline health, marketing funnel, BDR activity, and forecast confidence across segments.
View Sample →What Others Say
From colleagues, managers, and cross-functional partners on LinkedIn.
What I've Built
Websites I hand-coded from scratch, automation systems, and research that shaped my perspective.
A lightweight booking operations system that syncs my family's Apple Note to a live, color-coded availability calendar — no backend, no manual updates. One tap on an Apple Shortcut pushes data through a serverless pipeline to the website instantly.
Bilingual event venue website with booking automation, local SEO optimization, and a custom serverless availability calendar. Built for a multi-service venue hosting weddings, quinceañeras, and equestrian events.
Visit Site →Responsive restaurant website with local SEO, rich food photography, and bilingual content for an established Mexican restaurant serving Sonoma County since 1993.
Visit Site →Bilingual cultural tourism website connecting visitors with local businesses, festivals, and heritage in a historic highland town in Jalisco, México. Built to preserve community identity and drive local economic engagement.
Visit Site →Designed a premium business card for a hand-crafted espresso & tea brand. Black and gold palette with custom sunflower-coffee logo.
View Card →My professional portfolio — the site you're on right now. Built from scratch with a bilingual EN/ES toggle, full SEO optimization, and deployed on Vercel.
Field research across San Diego Unified Schools and Tijuana City Schools examining how schools affect migrant student aspirations, economic mobility, and career outcomes.
Independent research on the role of nonprofits in integrating newly arrived immigrants from Mexico — examining social, health, economic, and educational dimensions.
Education
University of California, San Diego · School of Global Policy & Strategy
Management concentration. Coursework in international economics, policy analysis, managerial economics, and nonprofit management.
San Francisco State University · Minor: International Relations
Fraternity leadership and student government. Active in campus organizations.
Dean's List × 4About
Originally from Sonoma County with roots in Jalisco, Mexico. I've lived across California — from San Francisco to San Diego — completing my undergraduate degree at San Francisco State and earning my Master's at UC San Diego by age 23.
I maintain close family ties and visit relatives in rural Mexico regularly. I'm fully bilingual in English and Spanish, and my cross-cultural background informs everything from how I approach team dynamics to how I think about global GTM strategy.
Outside of work, I've backpacked through Europe, reunited with a graduate school friend in Argentina, and continue to explore new places whenever I can. Travel is how I reset and gain perspective.
Grew up around horses in rural Jalisco
Started in grad school, never stopped
Europe, Argentina, Mexico
Coastal trails & redwoods
Contact
Whether you need RevOps consulting, a custom website, operational support for your business, or just want to talk strategy — let's connect.
Role: System design, automation engineering, frontend implementation
Stack: HTML/CSS/JS · GitHub Gist · Vercel Serverless Functions · Apple Shortcuts
My family manages event bookings for our ranch using a shared Apple Note. While this worked operationally, it created several issues:
The goal was to build a lightweight system that preserved the existing workflow while automatically generating a real-time availability calendar.
I built a password-protected booking calendar at rancholospotrillos.com/calendar. The page displays three months of availability at a time and pulls its data dynamically from a GitHub Gist acting as a lightweight database.
Dates are color-coded for fast interpretation:
Hovering over booked or tentative dates reveals a tooltip with client name, phone number, event type, and deposit status.
Authentication is handled through a simple password gate, and login persistence is stored locally using localStorage, so family members only enter the password once per device.
To eliminate manual updates, I designed an automated sync pipeline connected directly to Apple Notes:
This means the website never needs manual edits.
Because the note is written naturally rather than structured like a spreadsheet, the parser was designed to tolerate formatting variations, including:
This allows the system to remain robust even as the note evolves.
The entire system can now be updated with a single tap on the Apple Shortcut.
This project demonstrates how lightweight automation can replace manual operational processes by combining simple frontend interfaces, serverless architecture, automation pipelines, and flexible data parsing.
It is essentially a custom booking operations system built without a traditional backend.
