Revenue Operations · GTM Strategy · Data & Systems
Scaling B2B SaaS teams through strategy, systems, and data.
Senior Revenue Operations leader with 5+ years driving go-to-market performance at companies like Exiger, Restaurant365, and Honorlock.
Revenue Operations · GTM Strategy · Data & Systems
Senior Revenue Operations leader with 5+ years driving go-to-market performance at companies like Exiger, Restaurant365, and Honorlock.
Experience
From early-career foundations to leading Revenue Operations at scale in B2B SaaS.
2025 — Present
Exiger
Operationalized executive operating cadence for 40+ global reps. Redesigned territories with hierarchical rollups. Implemented Clari forecasting and MEDDPIC methodology, increasing forecast accuracy by 18%. Reduced deal approval cycles to same-day processing.
Apr 2024 — Dec 2024
Exiger
Managed 90–100 deals quarterly (ARR $75K–$750K) across Government and Commercial teams in AMER, EMEA, and ROW. Rebuilt commissions reporting and created standardized GTM SOPs. Accelerated monthly commissions processing by ~50%.
2024 — Present
Freelance
Supporting GTM strategy development, ICP refinement, territory planning, lead-scoring frameworks, and workflow integration across departments for multiple clients.
2023 — 2024
eSUB Construction Software
Managed deal-desk operations processing ~30 deals quarterly. Built CSM dashboards for $1.9M ARR renewal accounts. Improved data quality by ~15% QoQ.
2023
Restaurant365
Processed ~60 deals monthly across SMB and mid-market segments. Reduced rep errors by ~20% through training. Rebuilt reports and dashboards.
2022 — 2023
Honorlock
Built weekly GTM health scorecard. Supported territory redesign for 20-rep EdTech cohort. Reduced priority deal surfacing time by ~50%.
2021 — 2022
Chatmeter
2011 — 2020
Certifications
Tools, frameworks, and methodologies that drive revenue performance.
What I've Built
Websites I hand-coded from scratch and research that shaped my perspective.
My professional portfolio — the site you're on right now. Built from scratch with a bilingual EN/ES toggle, full SEO optimization, and deployed on Vercel.
Website for my family's taqueria, serving authentic Mexican food since 1993. Responsive design with local SEO and rich food photography.
Visit Site →Bilingual site for our family's event venue and ranch. Locally optimized for weddings, quinceañeras, horse services, and catering.
Visit Site →A tourism site for the historic highland town my family is from. Built to preserve culture and connect visitors with local businesses and festivals.
Visit Site →Field research across San Diego Unified Schools and Tijuana City Schools examining how schools affect migrant student aspirations, economic mobility, and career outcomes.
Independent research on the role of nonprofits in integrating newly arrived immigrants from Mexico — examining social, health, economic, and educational dimensions.
Education
University of California, San Diego · School of Global Policy & Strategy
Management concentration. Coursework in international economics, policy analysis, managerial economics, and nonprofit management.
San Francisco State University · Minor: International Relations
Fraternity leadership and student government. Active in campus organizations.
Dean's List × 4About
Originally from Sonoma County with roots in Jalisco, Mexico. I've lived across California — from San Francisco to San Diego — completing my undergraduate degree at San Francisco State and earning my Master's at UC San Diego by age 23.
I maintain close family ties and visit relatives in rural Mexico regularly. I'm fully bilingual in English and Spanish, and my cross-cultural background informs everything from how I approach team dynamics to how I think about global GTM strategy.
Outside of work, I've backpacked through Europe, reunited with a graduate school friend in Argentina, and continue to explore new places whenever I can. Travel is how I reset and gain perspective.
Grew up around horses in rural Jalisco
Started in grad school, never stopped
Europe, Argentina, Mexico
Coastal trails & redwoods
Contact
Whether you need RevOps consulting, a strategic partner, or want to talk shop — I'd love to connect.