Revenue Operations · GTM Analytics · B2B SaaS
I build the models and systems behind revenue decisions.
Senior Revenue Operations leader in B2B SaaS. I connect go-to-market strategy to the systems that execute it: pipeline planning, forecasting, territory design, and compensation, from Salesforce to the boardroom.
Bilingüe — disponible en español
RevOps in Practice
Work Samples
Frameworks and models I built using fictitious data to showcase how I approach common RevOps challenges.
Territory Design & Account Coverage Model
Northstar SaaS · Territory PlanningAccount segmentation, assignment rules, coverage models, and hierarchy rollups for a multi-segment sales org.
Read Case Study →Forecast Inspection & Pipeline Review Framework
Northstar SaaS · Forecast OperationsStructured framework for forecast reviews with stage exit criteria, deal inspection checklists, red flags, and MEDDPICC qualification checkpoints.
Read Case Study →Executive GTM Health Dashboard
Northstar SaaS · Executive ReportingWeekly GTM scorecard tracking pipeline health, marketing funnel, BDR activity, and forecast confidence across segments.
Read Case Study →Sales Commission Plan & Calculator
North Star Analytics · Compensation DesignEnd-to-end commission plan with tiered accelerators, MEDDPICC compliance kickers, SPIF programs, and a dynamic Excel workbook for attainment tracking, payout modeling, and scenario analysis across an 8-rep sales team.
Read Case Study →Multi-Touch Attribution Analysis
Northstar SaaS · Marketing AttributionChannel attribution modeling comparing first-touch, last-touch, linear, and W-shaped models across $4.2M in closed-won revenue with channel efficiency analysis and budget reallocation recommendations.
Read the multi-touch attribution case study →Customer Health Score & Churn Prevention Framework
Northstar SaaS · Customer SuccessWeighted composite health scoring model using 6 data sources with automated risk tiers, SLA-bound response playbooks, and an 8-week implementation roadmap targeting $3.2M in preventable churn.
Read Case Study →Bookings vs. Revenue Reconciliation Model
Northstar SaaS · Sales-Finance Alignment20-deal model bridging sales bookings to recognized revenue with amendment handling, monthly recognition schedules, and automated cross-tab reconciliation with variance analysis.
Read the bookings vs. revenue case study →Experience
Where I've Worked
From early-career foundations to leading Revenue Operations at scale in B2B SaaS.
May 2026 — Present
Revenue Operations & GTM Analytics
Argano · Senior Business Analyst
Revenue Operations and GTM analytics for Argano’s go-to-market organization, working directly with the CEO, Chief Growth Officer, and senior sales and marketing leadership. I co-own the demand and pipeline-planning models behind board-level growth planning, refit across five versions to roughly 8–10% forecast error (MAPE) against current-year actuals, and I own a suite of 9 executive dashboards with standardized metric definitions. I designed an intent-scoring model spanning nearly 20,000 accounts whose architecture the GTM team adopted as its build plan, and I own the authoritative Salesforce view of the company’s priority growth accounts with the Chief Growth Officer. On the governance side, I found a core CRM field that was 38% inaccurate where populated and engineered a remediation path that reached 97% coverage. I am the link between C-suite GTM strategy and the systems and data that execute it.
2025 — Jan 2026
Senior Manager, Revenue Operations
Exiger
Operationalized executive operating cadence for 40+ global reps. Redesigned territories with hierarchical rollups. Implemented Clari forecasting and MEDDPIC methodology, increasing forecast accuracy by 18%. Reduced deal approval cycles to same-day processing.
Apr 2024 — Dec 2024
Sales Operations Specialist
Exiger
Managed 90–100 deals quarterly (ARR $75K–$750K) across Government and Commercial teams in AMER, EMEA, and ROW. Rebuilt commissions reporting and created standardized GTM SOPs. Accelerated monthly commissions processing by ~50%.
2024 — Present
Revenue Operations & Digital Solutions Consultant
Independent Practice
An ongoing practice running alongside my full-time roles. RevOps engagements with B2B SaaS clients on GTM strategy, ICP refinement, territory planning, lead-scoring frameworks, and workflow integration. In parallel, building bilingual websites, booking automations, and analytics dashboards for family-run and community-facing businesses across Sonoma County and Jalisco.
2023 — 2024
Revenue Operations Analyst
eSUB Construction Software
Managed deal-desk operations processing ~30 deals quarterly. Built CSM dashboards for $1.9M ARR renewal accounts. Improved data quality by ~15% QoQ.
2023
Deal Desk / Revenue Analyst
Restaurant365
Processed ~60 deals monthly across SMB and mid-market segments. Reduced rep errors by ~20% through training. Rebuilt reports and dashboards.
2022 — 2023
Sr. Revenue Operations Analyst
Honorlock
Built weekly GTM health scorecard. Supported territory redesign for 20-rep EdTech cohort. Reduced priority deal surfacing time by ~50%.
2021 — 2022
Revenue Operations Business Analyst
Chatmeter
2011 — 2020
Earlier Career
What Others Say
Recommendations
From colleagues, managers, and cross-functional partners on LinkedIn.
Certifications
Continuous Learning
Tools, frameworks, and methodologies that drive revenue performance.
Revenue Operations & Sales
- MEDDPICC (2025)
- HubSpot RevOps (2026)
- Territory Management
- Sales Channel Mgmt
- Comp & Incentive Plans
- Excel for Sales
Salesforce & CRM
- Learning Salesforce
- Trailhead Badges (34+)
- ETO Admin Boot Camp
Data & Analytics
- BI Analyst Course
- Tableau CRM
- SQL 8-Week Challenge
- Data Visualization
- Google Analytics
- Customer Insights (2026)
- Telling Stories with Data
- Data Analytics for Business
Strategy & Leadership
- Management Consulting
- MBA Fundamentals
- Agile Methodologies
- Project Management
- Strategic Thinking
- Writing a Proposal (2026)
- Product Roadmapping (2026)
- Communication Foundations
- Emotional Intelligence
- Interpersonal Communication
- Agile Foundations (2026)
- Generative AI for Business Leaders (2026)
What I've Built
Projects
Websites I hand-coded from scratch, automation systems, and research that shaped my perspective.
Ranch Booking System Automation
System Design · Automation · ServerlessA lightweight booking operations system that syncs my family's Apple Note to a live, color-coded availability calendar — no backend, no manual updates. One tap on an Apple Shortcut pushes data through a serverless pipeline to the website instantly.
Rancho Los Potrillos
Event Venue & Ranch · Santa Rosa, CABilingual event venue website with booking automation, local SEO optimization, and a custom serverless availability calendar. Built for a multi-service venue hosting weddings, quinceañeras, and equestrian events.
Visit Site →Taqueria Los Potrillos
Family Restaurant · Petaluma, CAResponsive restaurant website with local SEO, rich food photography, and bilingual content for an established Mexican restaurant serving Sonoma County since 1993.
Visit Site →San José de Gracia
Community Tourism · Jalisco, MéxicoBilingual cultural tourism website connecting visitors with local businesses, festivals, and heritage in a historic highland town in Jalisco, México. Built to preserve community identity and drive local economic engagement.
Visit Site →Baja Del Mar HOA
Community Association Portal · Baja California, MéxicoBilingual homeowners-association website with member directory, document storage, and announcement system for a coastal community of property owners. Built on Next.js with a Supabase backend so the board can update content without touching code.
Visit Site →Girasol Espresso & Tea
Business Card Design · Sonoma & MarinDesigned a premium business card for a hand-crafted espresso & tea brand. Black and gold palette with custom sunflower-coffee logo.
View Card →jaimem.com
Personal PortfolioMy professional portfolio — the site you're on right now. Built from scratch with a bilingual EN/ES toggle, full SEO optimization, and deployed on Vercel.
Mexican Migrant Program
UC San Diego · 2017Field research across San Diego Unified Schools and Tijuana City Schools examining how schools affect migrant student aspirations, economic mobility, and career outcomes.
Immigrant Integration Research
UC San Diego · 2015–2017Independent research on the role of nonprofits in integrating newly arrived immigrants from Mexico — examining social, health, economic, and educational dimensions.
Services
What I Can Build For You
Web Development & Digital Presence
Custom websites built from scratch — responsive, bilingual, SEO-optimized, and deployed fast. From single-page business sites to booking systems and automation pipelines. I design, code, and launch.
Learn More →Real Estate & STR Analytics
Market intelligence dashboards, pricing benchmarks, and competitive analysis for short-term rental operators and real estate investors. Data-driven tools built to help you make smarter investment decisions.
Learn More →Small Business Operations Consulting
Process design, bilingual staff training guides, operational documentation, music/tech system setup, and marketing materials for family-run and growing businesses. I help you professionalize operations without losing what makes your business special.
See All Services →About
A Bit About Me
Originally from Sonoma County with roots in Jalisco, Mexico. I've lived across California — from San Francisco to San Diego — completing my undergraduate degree at San Francisco State and earning my Master's at UC San Diego by age 23.
I maintain close family ties and visit relatives in rural Mexico regularly. I'm fully bilingual in English and Spanish, and my cross-cultural background informs everything from how I approach team dynamics to how I think about global GTM strategy.
Outside of work, I've backpacked through Europe, reunited with a graduate school friend in Argentina, and continue to explore new places whenever I can. Travel is how I reset and gain perspective.
Education
Master of International Affairs
University of California, San Diego · School of Global Policy & Strategy
Management concentration. Coursework in international economics, policy analysis, managerial economics, and nonprofit management.
B.A. Political Science
San Francisco State University · Minor: International Relations
Fraternity leadership and student government. Active in campus organizations.
Dean's List × 4How I work
Operator voice, not consultant voice
I've owned the work I consult on — deal desk, forecast cadence, comp plans, CRM hygiene — in full-time roles. The recommendations come from running the playbook, not from a slide deck about it.
Bilingual by design
English and Spanish are both fully professional working languages. Documentation, training, and stakeholder communication all available in either. Particularly useful for US teams selling into Latin America or Mexican B2B SaaS companies building US operations.
Direct, data-anchored, no fluff
If the model says don't buy, the deliverable is 'don't buy.' If the forecast is going to miss, the call gets made early. Honest assessment beats agreeable assessment every time, and most teams respond well to it once they see it works.
Hand-off as the deliverable
Every engagement ends with documentation, a trained owner, and a system the team can run without me. Consulting that creates dependency is consulting that fails. The goal is to leave the function stronger than I found it.
Outside of work
Equestrian
Grew up around horses in rural Jalisco
Archery
Started in grad school, never stopped
Travel
Europe, Argentina, Mexico
Hiking
Coastal trails & redwoods
Writing & presence
Blog
Long-form posts on Revenue Operations, tooling, and bilingual GTM operations. New post roughly every month.
Read the blog →Case studies
Seven worked frameworks — territory design, forecasting, comp plans, attribution, and more — with the problem, approach, and outcome for each.
View case studies →Day-to-day RevOps takes, occasional career commentary, and the place where most engagement conversations start.
Connect on LinkedIn →Contact
Let's build something together.
Whether you need RevOps consulting, a custom website, operational support for your business, or just want to talk strategy — let's connect.
